MariaJaszczurowska

A B2B narrative developed for a global multi-cloud data management company that needed digital promotion and support with a live business event.

The brief began as a digital campaign connected with an envisaged event. The work developed into an end-to-end story about how a versatile team responded to the wider organisational challenge.

“Having a team of versatile, qualified and enthusiastic professionals is an invaluable asset when it comes to tackling a challenge that falls outside the customary range.”

• B2B technology
• Concept development
• Case-study narrative
• Campaign copy

A researched explainer tracing the development of architectural design from hand-drawn plans and physical models to CAD, immersive 3D environments and virtual reality.

The sample balances technical chronology with an accessible editorial voice, helping a specialist subject remain useful to readers outside the field.

“The 1980s were not only about cartoons and MTV. This was when architects began adopting early 3D modelling tools to create more precise and dynamic representations of their designs.”

• Architecture
• Technology
• Research
• Long-form blog content

An editorial article for literary translators on making the creative process visible without reducing it to conventional self-promotion.

Maria draws on the private, emotional experience of translating a book and shows how observations saved during the work can later become authentic material for communicating with readers.

“When I work on a book, I dive deep into its world and live in it from page one to the end. I save those first-hand impressions for the moment when the book can finally be shared.”

• Publishing
• Literary translation
• Thought leadership
• Editorial storytelling

A set of platform-ready messages acknowledging Ramadan for an international organisation’s Muslim clients, colleagues and partners.

The copy adapts the same message across several lengths while retaining warmth, cultural awareness and an appropriate professional tone.

“This spiritual journey is an opportunity to immerse ourselves in reflection and self-improvement, values in which we can all take part.”

• International audiences
• Cultural context
• Social media
• Message adaptation

Social copy created for a business communicating with clients and partners in the Kingdom of Saudi Arabia on a day of national significance.

The messaging connects history, national pride and future collaboration without losing the concise form required by social channels.

“Lessons learned from history can strengthen future success. Pride in where we come from can also contribute to effective collaboration in a multicultural context.”

• Cross-cultural communication
• Corporate voice
• Social media
• Concise copy